Our story

The company

Frog Stack is a London-based software and consultancy firm providing integration services to the retail sector. We can provide an elegantly designed and cost-effective solution for all your integration needs.  

Frog Stack was created to fill a gap in the market for business-led integration services.

“As the COO/CTO at Anya Hindmarch, I found it impossible to find any affordable technology partners that combined a best-in-class integration platform with a solid understanding of multichannel retailing. The only way I could provide the business with a viable solution was to set up an in-house development team to design and build all the integration points between our numerous business systems. This was slow,  painful , expensive and not in line with our core strategy of outsourcing everything other than the design of stylish handbags. Frog Stack is all about resolving this problem and providing SME retailers with a viable alternative.”

Dan Orteu – CEO and Founder

Leadership team

The business has been founded by Dan Orteu, Alex Kennedy and Jon Davies in partnership with Venrex Investment Management.  Dan has over 20 years’ experience designing and integrating e-commerce, retail POS, CRM, supply chain and ERP systems in the retail arena, most recently as COO and CTO of £50 million fashion brand Anya Hindmarch.  Alex has over 25 years of software development experience also in the retail integration space. Jon has over 20 years’ experience as a management consultant specialising in CRM and Integration. Venrex is an experienced e-commerce/retail investor with shares in multichannel brands such as Orlebar Brown, Charlotte Tilbury, Astley Clarke and Me and Em.