The Company
We're a London-based team of retail technologists who believe integration should be a strategic advantage, not a constant headache.
What is FrogStack?
Our CEO Dan Orteu on what FrogStack does and why retail integration matters.
Born from real retail frustration
FrogStack was created to fill a gap in the market for business-led integration services. Our founder, Dan Orteu, experienced the integration challenge first-hand as COO/CTO of luxury fashion brand Anya Hindmarch.
"I found it impossible to find any affordable technology partners that combined a best-in-class integration platform with a solid understanding of multichannel retailing. The only way I could provide the business with a viable solution was to set up an in-house development team to design and build all the integration points between our numerous business systems."
"This was slow, painful, expensive and not in line with our core strategy. FrogStack is all about resolving this problem and providing SME retailers with a viable alternative."
Our values
Partnership
We work as an extension of your team. Your success is our success. We invest time in understanding your business, not just your technical requirements.
Reliability
Integrations need to work — every time. We obsess over error handling, monitoring and data integrity so you can sleep at night.
Transparency
No black boxes. We give you full visibility into how your integrations work, what's flowing through them, and where any issues lie.
Meet the team
Founded by experienced retail technologists and backed by specialist investors.
Dan Orteu
CEO & Founder
Over 20 years' experience designing and integrating e-commerce, retail POS, CRM, supply chain and ERP systems. Former COO/CTO of Anya Hindmarch.
Alex Kennedy
Co-Founder
Over 25 years of software development experience in the retail integration space. Deep expertise in building scalable, reliable cloud platforms.
Jon Davies
Co-Founder
Over 20 years' experience as a management consultant specialising in CRM and integration. Brings strategic advisory expertise to every engagement.
Tom Freeman
COO
Operations and technology leader with hands-on experience across retail, wholesale and hospitality. A strong champion of using technology to make businesses more efficient and profitable, with practical expertise across the full range of systems used by modern retailers.
Claire Beevor
Lead Consultant
Over 15 years' experience working in retail technology as a business analyst and integration consultant. Known for meticulous attention to detail, rigorous system testing, and a talent for building strong client relationships.
Zaven Melkonyan
Lead Developer
Senior .NET developer and Azure cloud architect with a background in financial services. Holds a Microsoft certification in C# and degrees in Actuarial Mathematics and Business Administration.
Backed by Venrex Investment Management
Venrex is an experienced e-commerce and retail investor with shares in multichannel brands such as Orlebar Brown, Charlotte Tilbury, Astley Clarke and Me and Em.